PSA- communicating with the world
Tech Crunch discusses The Evolution of the Press Release and provides some good ideas for how your organization can better get the word out. Traditional, as well as the modern Search Engine Optimizing and Social Media needs are described.
A key is to save a publication effort and expense by writing a story for them that is in line with their style and focus.
there is a note of caution however, the same tools that help you expand visibility, can also set up for failure. Wire services only edit for typos, not for content. This means that you can publish a release riddled with hyperbole, spin, buzzwords, and hype that will only serve to confuse and dissuade your customers from doing business with you. It will send them to your competition.
If nobody knows what you are doing, how can you expect them to lend support for your efforts? You have to get the word out: the right word in the right way as determined by the response you expect and need.