February 7, 2002
How do you get people to join your association? Why did you join? Was your main purpose just to receive their publications or attend a particular meeting or conference? Did you want to network with others in similar professions or with similar interests? Or was your intention to become involved and develop personal or professional skills and knowledge? Once you joined the association, why did you choose to become a leader?
Tangible benefits, product for dues, is an easy sell but most associations depend upon members who are buying something else. This something else is participation in a common cause; a feeling of belonging and contributing; a fulfillment of an obligation.
Membership is a two-way street, a partnership. Each partner has obligations, responsibilities, and duties to fulfill. The strength of the association depends upon the association and each member accepting and fulfilling these obligations. This strength reinforces the committement of each individual member to the association.
What should each member do to make sure that the partnership with the association is successful?
> Educate yourself - Read the association bylaws. Know the mission of the association. Become familiar with other documents such as a code of ethics, policy statements, planning guidelines, and fiscal reports. Read through any materials sent by the association.
> Participate - Attend and participate in meetings and events. Join committees and if asked, accept nomination to the board. Take advantage of opportunities take leadership roles, to expand your skills or increase your knowledge.
> Communicate - Respond to surveys. Inform the association of any changes in your status (change of address, phone, place of work, etc.) In an appropriate manner, let the association know if you have a concern or if you are especially pleased with their efforts in some particular endeavor. Be ready to offer constructive alternatives.
> Act responsibly - Read the nominations information and vote in association elections. Pay your dues in a timely manner. Show up prepared and on time for meetings and events. When you accept involvement on a project, committee or activity, show up and carry out your assigned tasks. If unable to do so notify the appropriate person(s) and make arrangements or resign. Don't just drop the ball and not notify anyone.
Before you join any association or group be clear on your reasons, your expectations, the time you are willing to commit, and your decisions regarding your level of participation. Like many things in life, the more you invest the more you will gain.
Membership is more than a name on a list, it is a dynamic and ever changing relationship. Membership can provide you with all the benefits you desire including pertinent information, great networking opportunities, and skills and knowledge development. The association depends on you and your participation to enhance it's efforts to provide these benefits. Make the most of your membership by becoming an active partner with the association. Great things are possible when done together.
- - from others - -
Beckwith, Harry. 1997. Selling the invisible: a field guide tp modern marketing.
"If you're selling a service, you're selling a relationship."
"Your real competitor often is sitting across the table. Plan accordingly."
"Study each point of contact. Then improve each one - significantly."
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